The first Influencer acquihire: beware the consequences

The acquisition of Beme by CNN,¬†the company owned by mega influencer Casey Neistat¬†is a fascinating evolution for both CNN AND Neistat. As someone who ploughs a small fortune into people like Neistat, I can’t help feeling that the space is massively overpopulated, frequently overpriced itself (and under-delivers), lacks accountability and is ripe for change. Mass or mainstream broadcast may be the tip of the iceberg (although this exit may just add further fuel to the fire!) (more…)