Twitter finally begins to take ownership of ‘Live’

It’s easy to hate on Twitter (as I’ve often said before), but I think the recent NFL and Twitter deal is a massive opportunity for the platform and hopefully the start of things to come for the platform. But also, open up new dialogues with content/IP partners and subsequently brands.

Twitter seemed to have run out of steam with the ‘live’ thing. No live events = no live and meaningful activity on Twitter. And unstructured to say the least. That said, there was a sound logic to providing an independent platform on which ‘live’ could be discussed by anyone. (more…)

Why we need Twitter to survive

I hate bullies and bullying. I despise taking pleasure from others’ misfortune, which is why I have moved from sadness to anger about some of the headlines around Twitter. Do we really want to see Twitter die?

I find it incredibly ironic how businesses whose flawed and outdated business models force them to spew out such ridiculous link bait articles (and I do use the term ‘articles’ loosely) such as ‘Twitter is down for some people’ and lauding the decline of something that has been so critical to our evolution as a society.

Why do I say that? In my 11 years working in social, whenever I’ve been in doubt about a campaign approach or a piece of messaging, I always ask myself ‘how would I introduce myself or this ‘thing’ to a physical room full of real strangers?’ It’s a stark but useful sense check of what I would have to say to not be rejected or ridiculed face to face. (more…)