The first Influencer acquihire: beware the consequences

The acquisition of Beme by CNN, the company owned by mega influencer Casey Neistat is a fascinating evolution for both CNN AND Neistat. As someone who ploughs a small fortune into people like Neistat, I can’t help feeling that the space is massively overpopulated, frequently overpriced itself (and under-delivers), lacks accountability and is ripe for change. Mass or mainstream broadcast may be the tip of the iceberg (although this exit may just add further fuel to the fire!) Continue reading “The first Influencer acquihire: beware the consequences”

Mental Health Awareness Week…an 11-year old confession

This is a really odd piece for me to write, not least because it’s something I’ve only ever talked about to my closest friends. But I do so in the hope that if nothing else, just one more post on this most important of subjects in this most important of weeks might get cut-through and provide a piece of assurance, some ‘pixels of hope’ if you will, to just one person who feels that they simply cannot cope. Continue reading “Mental Health Awareness Week…an 11-year old confession”